As the UK’s Build to Rent sector grows and matures, renters’ needs are increasingly being placed at the heart of the design process. Lifestyle-led rental homes brand Tipi is one of the forerunners of this process in Tipi’s new building, Alameda.
“Located beside the main entrance to Wembley Stadium, Alameda continues our work on the development of Wembley Park with Quintain and Tipi. 340 rental apartments along with cafés and shops facing the Wembley Park Boulevard and Arena Square all add to the vibrant cityscape among 40 acres of public realm. The strong verticality of the brick fins frame the approach to Wembley Stadium and recall Sir Owen Williams’s “Empire Pool” (now the SSE Arena, Wembley) opposite.”
Jason Flanagan, Design Director, Flanagan Lawrence
Alameda has been designed for renters from the outset and marks a significant change from the ‘one size fits all’ approach often seen with rental homes in urban areas.
“The Alameda apartments were designed to create a variety in their offer moving away from a ‘one size fits all’ approach. Layouts were developed to suit a range of residents, so for example there are two-bed apartments for sharers that have equal sized double bedrooms, both equipped with en-suite bathrooms. Different specification levels were used to create variety and to meet the needs of different budget levels.”
Patrick Michell, Partner, Platform 5 Architects
Tipi is focused on giving each of its buildings an individual and strong identity so that residents with different preferences can find a home that resonates with them. The company’s focus is on impressing with individual apartments, shared social spaces and customer service levels alike. At Alameda, this has translated into a zen-like rental experience that blends the best of the local Wembley Park area with thoughtful design and outstanding on-site facilities.
“For Alameda, we invited Flanagan Lawrence and Platform 5 Architects to design spaces that would foster a sense of community. The shared social areas enable a more rounded lifestyle, so there are spaces that allow hobbies to be indulged and event rooms where you can hold everything from birthday celebrations, yoga or Pilates classes, to large dinner parties or sushi classes.”
Jeremy Fletcher, COO, Tipi
Alameda’s shared social spaces include an extensive mezzanine area that hosts a lounge, games room, co-working spaces, a kitchenette and rooms that can be booked for events or classes. They link to external landscaped areas, with a courtyard garden framing the route up to the planted first floor roof terrace.
From street level, the grand stairs meander up to the mezzanine level, where picture windows offer views of Wembley Stadium*. The entrance lobby itself features a polished concrete floor and white, oiled oak wall cladding, providing a neutral palette that is given mid-century-inspired colour accents, with resin flooring and walling. Large-scale pendant lights define resting zones and help to create an uplifting and welcoming atmosphere.
This focus on how the interiors can affect emotion has formed a core part of the building’s design, with both social spaces and individual homes carefully created to feel stylish, peaceful and homely. Tipi worked in partnership with John Lewis & Partners and Samsung to select furnishings and appliances that would suit the wide range of apartment layouts. The team also paid careful attention to storage issues. While many modern urban apartments come with almost no storage, Tipi’s apartments include built-in wardrobes, plentiful kitchen/laundry storage space and basement facilities for keeping larger, occasional use items such as suitcases.
Also front of mind was the overall ease of the rental process. From a service perspective, this means no fees, zero deposit, the inclusion of utilities and broadband in rents, flexible tenancies and a quick and easy application process that can be completed in as little as ten minutes.
External areas have also been thoughtfully created to provide residents with a sense of harmony and serenity within the bustling heart of Wembley Park. In addition to the first-floor garden, two roof terraces overlook Wembley Stadium, giving the outdoor spaces a vibrant atmosphere that reflects the events taking place there. The upper roof terrace boasts a 6m high outdoor cinema screen for movie screenings and for residents to enjoy sporting fixtures – the largest outdoor private screen in Europe it is believed.
Living at Wembley Park couldn’t be easier. Apartments at Alameda are priced from £1,695 pcm for a studio, £1,825 for a one-bedroom home, £2,300 for a two-bedroom and £3,350 for a three-bed. All include utilities and 40 mb/s broadband. Every apartment has a generous balcony or terrace, while the one- and two-bedroom homes also feature dressing zones and walk-in wardrobes.
For more information or to book a viewing with the Tipi team, visit www.tipi.london or call 020 3151 1927.
* Wembley Stadium is the property of The FA Group and run by Wembley National Stadium Limited, a subsidiary of The Football Association.