Agents are set to benefit from a free tool to help them gather as much customer information as possible from consumers using their instant online valuation tools.
‘Before You Go’ sliders, launched by The ValPal Network, provide agents with an additional touchpoint to help them maintain their databases and generate more leads.
How do ‘Before You Go’ sliders work?
The latest tool from The ValPal Network encourages prospective sellers and landlords to fill in their contact details before leaving the valuation page.
As part of The ValPal Network’s two-page valuation process, the ‘Before You Go’ sliders aim to capture the details of consumers who attempt to close a valuation page before completing it.
If the prospect tries to close the valuation page before filling out their information, an ‘In a hurry?’ tab appears, encouraging them to fill in their details to be contacted later.
“As with any marketing campaign, you’re going to have some people bounce from the online valuation page, whether they get distracted or don’t want to part with their personal details at that point of the process,” explains Craig Vile, director of The ValPal Network.
“We now have a solution for both reducing the bounce rate with the ‘Before You Go’ sliders while allowing agents to make the most of every opportunity with our incomplete valuation data leads.”
Complementing incomplete valuation data
Although a separate product, the ‘Before You Go’ sliders perfectly complement The ValPal Network’s incomplete valuation leads initiative, which was launched in autumn 2019.
These additional leads are generated by consumers who fill in the first page of the online valuation but abandon the process before completing page two.
Members of The ValPal Network are then provided with the prospect’s address – which they would have filled out on the first page – providing them with several prospecting opportunities to target the consumer.
“We see the ‘Before You Go’ sliders as the first step, encouraging consumers who try to leave the process to fill in their details before leaving. If we can’t capture the contact details, we still have their address which we can pass on to the agent to target by cross-referencing and canvassing,” says Vile.
“The feedback from our members on incomplete valuation data has so far been phenomenal and that’s why want to provide yet another way for agents to gather customer information with the ‘Before You Go’ sliders,” he says.
Capitalising on a healthy market
The ValPal Network says estate and letting agents should be looking to capitalise on the opportunities presented by a resurgent property market.
The latest update from the Royal Institute of Chartered Surveyors (RICS) recorded the best sales sentiment since May last year and almost double that recorded in November.
Meanwhile, a range of price indices – including those from Halifax and HM Land Registry – have reported significant house price rises in recent weeks and months.
“It’s clear that the market has bounced thanks to the traditional new year surge, combined with the election result and more certainty over the outcome of Brexit,” says Vile.
“That’s why now is the perfect time for agents to boost their marketing activity in order to reap the benefits of renewed market confidence.”
“We know more prospective sellers and landlords will be browsing agents’ websites and looking for instant online valuations over the next few weeks. Therefore, using all the additional tools we provide can help our members to maintain and build a healthy database while also generating more hot leads,” he adds.
“On top of this, having an effective social media strategy in place, utilising portal leads and nurturing prospects can help agencies to blow 2019 out the water with a strong start to the new decade.”